The Gentleman’s Times – The Gillette Ad and the Attack on Traditional Masculinity

Here’s why Gillette is out of line.

Gillette recently released their newest ad campaign on “Toxic Masculinity,” inviting men to “be the best a man can get.”

Gillette has obviously bowed to the pressures of radical left wing feminism in their ad campaign, believing – for some reason – that men who use Gillette products are stupid enough to believe Feminist Theory.

The ad talks about bullying, sexual assault, and other things of which men are frequently (and often wrongly) accused.  But by adopting left wing attitudes toward masculinity, Gillette is essentially saying that all men are monsters and Traditional Masculinity is wrong.

But what Gillette doesn’t address is that men who sexually harass, or bully, or rape, or generally treat women like trash are a very, very small minority of the male population.  Generally speaking, men don’t act like that at all, so why is Gillette painting masculinity as some inherent evil?

Perhaps Gillette was listening to the American Psychological Association (APA)’s 2017 “Guidance Document” which states that the following characteristics need to be eliminated from all men:

  • Achievement
  • Risk
  • Adventure Focus
  • Eschewing Weakness
  • Aggression
  • Status
  • Competition
  • Stoicism

So, basically, the APA says that anything that is inherent in a man needs to be eliminated from men, kind of like how Joseph Mengele (who was also a doctor) wanted to breed out all the “bad” characteristics to achieve the perfect human.

Taking lessons from the Angel of Death, Gillette?  Very classy.

Now, before we try to cut the APA some slack for bowing to feminist pressure, let’s bear in mind that this is the organization who, as little as 32 years ago (1987), stated that being gay was a “serious mental disorder” that could be treated by pumping thousands of volts into your brain through electro-shock therapy.  So, you know, let’s take everything the APA says with a rather large grain of salt.

The problem is not too much masculinity in the world, it’s a lack of masculinity.  Men who rape or sexually assault or bully are not masculine at all.  That’s not what masculine men do.  Masculine men have self-control.  Masculine men feel the need to protect women, to provide for them, to defend their honor.  Masculine men defend women from weak-minded beta males who would rape, assault, and bully.

Gillette, like feminists, seems to have this all ass-backwards.  Women are greater bullies to other women.  Young girls are particularly vicious online.  Women are known to be gender traitors just to get a man to pay attention to them.

“Toxic Masculinity” is a problem, Gillette?  Perhaps.  But “toxic femininity” has an even greater problem.  Consider this:

  • 40% of reported domestic violence (reported – it’s believed to be much higher) is perpetrated by women. (Domestic Violence Statistics)
  • Women are much more likely to murder their own children. (JAAPL)
  • If you include “forced kissing” as sexual assault, women are responsible for 48% of all sexual assaults (TIME)

Women can be toxic, too, Gillette.  To say that men are the reason the world is going down the toilet is like trying to put out a forest fire with a boot.  If you really want to change the world, look at the root cause – Feminist Theory has concocted this story that men are the only ones who bully, who rape, who commit domestic violence, and who commit sexual assault.

Like most Feminist Theory, it’s a lie.  And I find it hard to believe that no one at Gillette fact-checked any of this.  No one looked up journal articles to refute the claims of the leftist board of directors.  No one held a focus group to ask if they know someone who bullies, harasses, or sexually assaults.  No, Gillette just went headlong into these waters with no compass, no map, and only the shining star of Feminist Theory to guide them.

Hate to tell you, Gillette, but that isn’t a guiding star.  It’s a meteorite plummeting to earth, kind of like your company’s business model.

And between you, me, and the lamppost, Gillette, this is the end of the relationship between you and many, many men.

In that spirit, I’ve sold my 1955 Gillette Super Speed Razor and dumped my Gillette 7 o’clock razor blades in the blue bin.  In their place, my Merkur 34C double edge safety razor and Derby Extra blades have been brought out of storage.  I’ll never buy another Gillette product again.

Shame on you, Gillette.

Shame.


The Gillette Ad and the Attack on Traditional Masculinity, The Gentleman’s Times.  Copyright © 2019 Vintage In Stepford, All Rights Reserved.

My new ebook is now available!

My new book, A Man Explained It To Me!: Everyday Topics Mansplained So Well That Even A Woman Can Understand Them by Mr. V. I. Stepford is now available on Amazon.  Below are links to various countries where you can purchase it:

USA

UK

Germany

France

Spain

Italy

The Netherlands

Japan

Brazil

Canada

Mexico

Australia

India

Price is $2.99 USD for Kindle edition.

-VIS

New Book To Be Released Soon!

Amazon is currently reviewing my new book,  A Man Explained It To Me!: Everyday Topics Mansplained So Well That Even A Woman Can Understand Them by Mr. V. I. Stepford, for publication.

I expect the book will be released by January 23, 2019, but I will certainly keep you all informed when the book goes live on Amazon.

It is only in Kindle format right now, but I should have the paperback version available within a week.

This will be the first in the Mansplaining Series by Mr. V. I. Stepford.

-VIS

All Men Are Real Men

I see a lot of people saying, “real men don’t do this” and “real men don’t do that.

You know what?  Screw you.  You don’t get to define what real men are and are not.  Stop throwing your pathetic insults just because someone doesn’t behave according to your ridiculous standards.

Sometimes men are effeminate.  Sometimes men are extremely masculine.  Sometimes men are nerds.  Sometimes they’re over-achieving Alphas.

But guess what?  They’re all real men, and they don’t need you to define the tenets of masculinity for them.  As long as they’re comfortable with themselves, you can shove your opinions on “real men” where the sun don’t shine.

“Real men” is as much of a myth as “toxic masculinity.”  It’s a complete fabrication by people who have an impossible ideal of how people should behave.  Talk about projecting image issues – people who use the terms “real men” or “toxic masculinity” are usually the same ones who criticize others for creating problems regarding self-image and self-worth.

Men behave the way they want to behave.  Men are their own people.  Men don’t need or want your definitions of what makes them real.

I can’t stress this enough: all men are real men.

And if you can’t accept that, maybe it’s you who’s not being real.

-VIS

Find you a girl who sets you up to mansplain.

Today, I was talking with my girl and I said, “don’t worry your inferior, pretty little head about it.”

She replied, “what’s ‘inferior’?

Oh, you gem of a girl!

I love to mansplain.  I absolutely adore it.  But I find girls don’t ask the right questions.  They don’t ask me to explain stuff they already know.  But since my girl loves when I mansplain to her, she asks ridiculous questions.

And I love her for it.

Find yourself a girl who sets you up for the simplest mansplains on earth.  She’ll get the thrill of your condescending tone.  You’ll feel like you’re teaching her something and, let’s face it, men love to teach girls.

And girls, if you’re not setting him up for an opportunity to mansplain, it’s you who’s missing out.

-VIS

VIS mansplains “dominant” and “submissive.”

You see, there are two kinds of people in this world.  People who lead and people who follow.

People who lead are called “dominant.”  They make sure everything is under control.  They care for you, protect you, provide for you, and give you rules to follow so that you feel safe.  And you love to feel safe, don’t you?

People who follow are called “submissive.”  Submissive people follow their leader and they do as they’re told.  They’re soft and very, very polite.  They enjoy pleasing other people, so it’s natural for them to obey when someone tells them what to do.

Dominant/submissive relationships mean that you have at least one dominant person and at least one submissive person in a relationship together.  It’s a little more (hmmm … “complicated” is a big word) … there’s a little more to it than that, but that’s basically how it works.

See?  Simple enough for even a girl to understand.

Good girl!

-VIS