Why are we, in the Traditional Gender Role community, so incredibly happy relative to people who believe in equality of the sexes?
Matthew D. Hammond and Chris G. Sibley tried to answer this question in their 2011 study entitled Why are Benevolent Sexists Happier? available for free here.
The study really doesn’t come to a logical conclusion except to say that both men and women find that their lives are more naturally structured when they accept Benevolent Sexism as a way of life (note: I consider myself a Benevolent Sexist).
From the study’s abstract on page 332:
“Research indicates that the endorsement of sexist ideology is linked to higher subjective wellbeing for both men and women.”
This is a particularly large study (n = 6,100) and, as we all know, the larger the study, the more accurate it is likely to be.
So gentlemen, get your big boy pants on. Women find you more attractive when you’re just a little bit sexist.