“We see the good in men.”

This is Egard Watches.

At that small, niche watch company, sales have exploded.  They’re now back-logged by two weeks.  They’ve made so much money from this ad that they’re now donating excess profits to a foundation for veterans and will continue to donate to worthy male-centered causes for as long as they can.

If a company is going to get involved in social issues, let it be supportive.

This is how it’s done, Gillette.


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